HomeBizClub

Beyond hospitality.
Across every stay moment.

Company History

A 10-year build,
from host-tech roots to a scaled operating platform.

2016.03

Handys founded

Started in Haeundae, Busan as an O2O platform for Airbnb hosts

2019.08

Moved into residence operations

Shifted the core model into hospitality asset operations

2020.08

Urbanstay Gwangalli opened

Launched the first directly operated residence in Busan

2021.02

1,000 directly operated rooms

Surpassed 3,000 rooms on a contracted basis

2022.08

Closed Series A

Backed by Springcamp, DSC Investment, Hana Securities, and others

2024

KRW 70B+ annual revenue

Ranked No.1 in Korea on the FT Asia-Pacific high-growth list

Services

One brand,
three operating solutions.

01

Hospitality

Plott Stay

Operating and managing hospitality assets

Revenue growth through systemized pricing and channel control

  • AI pricing powered by Plott OS
  • Automation across 30+ OTA channels
  • Multilingual guest support with AI workflows
  • Room types from compact studios to penthouses
  • Living-grade room functions including cooking, heating, and laundry

Review Criteria

✓Best fit above 80 rooms, with selective reviews from 30 rooms in Seoul
✓Serviced residences, hotels, and residence hotels
✓Capital region, tourism demand nodes, and transit-led locations
Visit service ↗

02

Living

Plott Life

Operating mid- to long-stay residential assets

A mobile-first platform for living operations

  • Digital contracts built for convenience
  • Strong fit for international students and expats
  • Potential yield uplift versus standard monthly rent
  • 24/365 support across seven languages
  • Built for foreign residents, students, and business travelers

Review Criteria

✓Best reviewed from 30 units and up
✓Master lease structures prioritized
✓Officetels, urban housing, and apartments
Visit service ↗

03

Asset Management

Plott AMC

Managing the full lifecycle of an asset

One operating view across the full asset lifecycle

  • Support from acquisition and planning through opening and operations
  • Revenue improvement, repositioning, and exit strategy support
  • Dedicated owner response and settlement management
  • Unified reservation, payment, and settlement tooling
  • Facility and amenity operations management

Review Criteria

✓Flexible across asset formats
✓Able to engage from the design stage
✓Applicable across income-generating real estate types
Order Flow

How We Move From Review to Launch

Every opportunity moves through the same four-stage pipeline: first-pass qualification, operating model design, commercial review, and launch transition.

STEP 01Initial qualification scope

Intake and First-Pass Asset Review

We quickly define the review scope using location, room count, asset type, and current operating status.

STEP 02Operating model proposal

Operating Model and Brand Recommendation

We recommend the right operating structure across Plott Stay, Plott Life, or Plott AMC, along with brand positioning.

STEP 03Commercial review pack

Commercial and Operating Terms Review

Pricing logic, channel strategy, onsite execution, reporting, and settlement are framed against actual numbers and decision criteria.

STEP 04Launch transition plan

Contract Close and Launch Transition

We align the exception clauses, implementation scope, and pre-opening timeline so the project can move into execution cleanly.